Brief info

The creative brand consultant turned her life around after meeting a Zero Waste NGO while living and working in Malaysia. She learned about the 5R sequence to sustainable living: Refuse, Reduce, Reuse, Recycle, and Rot. In 2018, Jasmine started her zero waste journey and committed to zero shopping on new fashion items, especially fast fashion – extremely challenging for a (then) shopaholic. In 2020, Jasmine joined forces with Cloop on a mission to reduce fashion overconsumption and waste in Singapore. Through her Marketing AD role with Zero Waste SG NGO, Jasmine hopes to move Singapore towards becoming a Zero Waste Nation, one R at a time.