Die Die Must Share – The Idea of Collaborative Consumption

December 8, 2011 by  
Filed under Insights

Eugene Tay, the Editor of Green Business Singapore and Founder of Green Future Solutions, is a person whom you would describe as a green maven – someone who reads and knows a lot about environmental trends and ideas, and who likes to share them with others.

Having come across many green ideas over the past few years, there is one recent idea Eugene would claim that he ‘die die must share’ – the idea of Collaborative Consumption.

Collaborative Consumption refers to the idea of sharing that is empowered by technology and social networks, and how it changes consumption and the way businesses operate.

Sharing also covers renting, swapping, lending, trading, exchanging, bartering, and gifting. The advantages of sharing are that fewer resources are used to make and ship products, and less waste are generated and disposed.

The term Collaborative Consumption was first described in 2010 in the book What’s Mine Is Yours: The Rise of Collaborative Consumption by Rachel Botsman and Roo Rogers.

Other resources with similar ideas on sharing include the book The Mesh: Why the Future of Business is Sharing by Lisa Gansky and the Shareable website. Read more