123Recycle Mobile App Helps People in Singapore Recycle Waste Packaging Correctly

August 5, 2011 by  
Filed under Insights

Developed by Nestlé Singapore and the Nanyang Polytechnic School of Information Technology, 123Recycle is a free mobile application to help people in Singapore recycle waste packaging correctly. The app is supported by the National Environment Agency and the Singapore Environment Council, and can be used with both Nestlé and non-Nestlé products.

Users of the app can scan a product’s barcode to see clear instructions on how to dispose or recycle the different parts of the product’s packaging. For Nestlé products, the app gives exact instructions on how to recycle each part of the packaging. For non-Nestlé products, it offers generic recycling instructions for the packaging.

This 123Recycle app would be useful for the public to find out how to recycle waste packaging on the go. There are also discussions on a second version that will include an interactive map of recycling points. Check out the free 123Recycle app today and let us know your thoughts.

You can download the app for iPhone or Android devices.

Source: Nestlé. Images: iPhone screenshots

InnoPak 2011: Revolutionary Packaging [Events]

May 30, 2011 by  
Filed under News

Singapore, 8th & 9th September 2011

Bringing together over 13 speakers from Local & International, Marcus Evans’ InnoPak 2011: Revolutionary Packaging (8th & 9th September 2011, Singapore) is a great platform to brainstorm ideas on how to innovate in packaging while achieving environmental sustainability and maximising profitability. This conference focuses on key innovative strategies to improve packaging in today’s competitive business environment. It highlights cost minimisation techniques and the global move towards biodegradable packaging.

The event boasts of an impressive line-up of speakers including industry experts from Diageo, United States of America, Kraft Foods, United States of America, Associated British Foods, Australia, Unilever, Singapore, Reckitt Benckiser, Singapore, Nestle, Singapore, Colgate- Palmolive Company, Thailand, to name a few.

Sign up NOW to be fully equipped to Leveraging on packaging innovation to decrease packaging costs, enhance sustainability and increase sales!

For more information, please contact Ms. Chew Wan T:+603-2723-6748 E: LeeC@marcusevanskl.com

FuturePak 2010

May 28, 2010 by  
Filed under News


FuturePak 2010

11-12 October 2010


FuturePak 2010 is a platform to help you consider innovations and sustainability when making decisions about packaging systems. This event will help you understand where and how your decisions impact the use of resources (energy, waste, land) and production of waste and greenhouse gases.

Attend this event to gain insights on what’s upcoming in the realm of packaging to help your company stay ahead of the curve. The conference will provide critical insights of packaging related professionals on topics ranging from new technologies, sustainability, waste management, novel materials and design to marketing aspects that will help your company rise to the top. Participate and share ideas, get inspired and hear what other people are doing differently when faced with the same challenge

Key Topics to be discussed:

  • Focusing on cost-effective packaging to balance the costs whilst improving the quality
  • Integrating environmental decision-making into your packaging processes to contribute to a greener and more sustainable life cycle
  • Strengthening partnership with suppliers and stakeholders to enhance the packaging processes
  • Positioning packaging as the purchase motivator by furthering innovation to gauge consumers’ perspectives of packaging innovation and putting feedback into action
  • Identifying the right materials for your product packaging to add value to your product
  • Converging on effective methods to reduce packaging waste to save costs and the environment
  • Achieving a perfect balance of quality and low-cost operations in your packaging value chain by leveraging on Lean Six Sigma

For more info, please contact the Marketing Exec, Ms. Lee Chew Wan

Telephone: +603 2723 6748

Email: LeeC @marcusevanskl.com

Choose Products with Less Packaging

December 8, 2008 by  
Filed under Reduce

Some products come with unnecessary plastic or paper packaging for aesthetic and advertising purposes, and these packaging usually end up as waste. You can choose products with less or no packaging, thus reducing the packaging wastage and cost.

The Problem of Packaging Waste

As more companies compete to advertise and promote their brands, they use all forms of media and excessive packaging. These unnecessary advertising and wasteful packaging are used to attract consumers to buy and use more. As Daniel Imhoff quotes in his book, Paper or Plastic:

Waste could result from a competitive “arms race” in which one company adopts larger, more elaborate packaging solely to compete with another company’s larger, more elaborate packaging, in the struggle to win the attention of consumers. Producers could misinterpret consumer acceptance of increasing levels of packaging as evidence of a desire for even more.

Excessive packaging often end up as waste. If the advertising campaigns are successful, more consumers buy and this result in more waste generated – the waste cycle continues.

What Can I Do?

Make a conscious effort to choose products with less packaging. By buying and supporting products with less packaging, you are sending a signal to the companies on the increasing demand of products that have minimal packaging.

Vote. And I don’t mean voting at a voting booth. Anybody of any age can vote because you vote every day that you pay for something. Every time you lay money down on the counter to buy something, you are saying that I approve of this object. I approve of how it was made, the materials that are in it, and what’s going to happen to it when I no longer need it and throw away. – Gloria Flora, Director of Sustainable Obtainable Solutions, in the film The 11th Hour

Can you influence companies to reduce their excessive packaging? Nowadays, companies have become increasingly aware of their corporate responsibility to the community and the environment. As a consumer, you can make use of this increasing awareness to feedback or remind companies to be more environmentally friendly and minimise their packaging waste.

Support the Singapore Packaging Agreement

You can support companies that are signatories to the Singapore Packaging Agreement. The voluntary Singapore Packaging Agreement came into effect on 1 July 2007 and companies that signed the Agreement will commit to reduce their packaging waste. Learn more about the Agreement and signatories from this NEA website. Show your support for the companies by buying their products.

If your company is interested in reducing packaging waste, you can also consider participating in the Agreement or seek help from the NEA.